IP Strategy Review - June 2021
IP Strategy is the crossroads between technology, IP law, and business strategy. We've searched the internet for interesting stories and articles that help you understand and implement IP strategy in your business. Check it out!
Competitive Advantage Trends…
The average longevity of competitive advantage, as proxied by profit margins, is industry specific. Only a few industries--chemicals, drug manufacturers ,entertainment, medical devices, packaged foods, and software--improve over time across all margin categories, while the rest decline.
Most firms experience a one percentage point drop in margins in the nine years following their IPO. But in some sectors - software, entertainment, and drug manufacturing, for example - the median firm actually improves its margins as the years advance.
How Long Does Competitive Advantage Last? A Sector Analysis
- CFA Institute Contributors
SIPS 2030…
Singapore plans ahead to 1) become a global hub, and 2) establish a top-ranked regime for intangible assets and intellectual property.
SIPS2030 consists of three main focus areas, each addressing a different aspect of Singapore’s economy – i.e., supporting international activities, growing local enterprises, and building a high-calibre workforce.
- Intellectual Property Office of Singapore
Strategic Frameworks…
Strategy changes behavior through a practical, coherent framework.
Business leaders should realise that stimulating people's own initiatives is a more powerful management tool and a vital component of strategic change.
- Frank Vermeulen, Think at London Business School, pp. 24-25
Survive/Expand/Transform…
The "SET" Model allocates business resources into 3 divisions:
- The Survive allocation emphasizes stable, high-certainty goals
- The Expand allocation focuses on incremental innovation
- The Transform allocation reserves a portion of resources for highly speculative, uncertain, disruptive innovation
When analyzing a company this simple measurement of splitting the strategic resources into these 3 factors “Survive, Expand and Transform” can help to identify the future readiness of a company. Because it gives a good estimate on how much of the resources are being used to become more flexible and agile but also a driving force within the industry.
SET Model For Business Strategy Planning – Survive / Expand / Transform
- Banjamin Talin
The Strategic "Sweet Spot"…
Karla Raines shares here Eureka moment realizations about the importance of customer perspective:
- A company’s view of the competitive landscape isn’t nearly as important as the customer’s view of the choices available to them.
- Customers care about what matters to them and what matters the most.
- Customers search for options constantly, especially in the post-pandemic world.
The strategic sweet spot positions a company to answer this question, “How can we meet customer’s needs in ways that rivals can’t or don’t?” That question is the jumping-off point to discover a competitive advantage rooted in the customer value proposition.
Pushing Past the Strategic Sweet Spot: Incorporating Your Customer’s Perspective
- Karla Raines
IP Strategy and Acquisitions…
Geoff Bourgeois recommends 3 keys to make your future acquisition easier:
1. Make sure your IP Strategy accounts for potential ownership issues
2. Keep all your records "clean"
3. Deploy structured source code controls
A clear IP strategy clarifies these ownership issues. It helps you avoid ambiguity that could scare buyers with the risk of future litigation.
Critical Steps To Follow For A Successful Tech Acquisition
- Geoff Bourgeois
Optimizing AI Strategy…
Realigning an organization around AI technology is more about an integrated culture than overhyped features.
From a business strategy perspective, AI brings the most impact when it is used to create or optimize distinctive capabilities (sources of competitive advantage) instead of table-stakes (non-differentiating must-haves).
Building for the world: Understanding the role of IP for startups
- Olof Hoverfält, Reaktor
IP and the Olympics…
Listen in as David Gooder, USPTO Commissioner for Trademarks, discusses trademarks and the Olympics with Dana Jozefczyk, Associate General Counsel for Intellectual Property with the U.S. Olympic & Paralympic Committee (USOPC). Trademarks play an essential and special role in the Games, and Jozefczyk works to educate stakeholders on the importance of trademark protection for the USOPC.
We want our fans to celebrate the games, but we need to make sure that it's done in the appropriate manner.
Trademarks and the Games: A fireside chat about intellectual property and the Olympics
- United States Patent & Trademark Office (USPTO)
Multi-Dimensional Invention Framing…
Attacking patent drafting from various contexts can strengthen prosecution and, ultimately, the issued patent.
The inclusion of an invention’s environmental, structural, and functional dimensions in the detailed description of the invention breathes life into that description in a way that enables the invention to be more fully understood.
- Reginald Ratliff
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